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. Author manuscript; available in PMC: 2020 Jun 1.
Published in final edited form as: Health Commun. 2018 Feb 8;34(7):782–788. doi: 10.1080/10410236.2018.1436383

Table 3.

Proportion of materials with desirable score for each CCI item

All Handouts Worksheets Slide Sets
Original Revised Original Revised Original Revised Original Revised
Core n 53 53 12 12 14 14 27 27
Item 1: One main message % (n) 40% (21) 72% (38)* 92% (11) 100% (12) 7% (1) 57% (8)* 33% (9) 67% (18)*
Item 2: Message at front % (n) 26% (14) 57% (30)* 92% (11) 100% (12) 0% (0) 57% (8)* 11% (3) 37% (10)*
Item 3: Visual cues % (n) 36% (19) 68% (36)* 92% (11) 92% (11) 0% (0) 57% (8)* 30% (8) 63% (17)*
Item 4: Supportive images % (n) 28% (15) 68% (36)* 33% (4) 92% (11)* 7% (1) 57% (8)* 37% (10) 70% (19)*
Item 5: Call to action % (n) 30% (16) 38% (20) 100% (12) 92% (11) 7% (1) 14% (2) 11% (3) 26% (7)
Item 6: Active voice % (n) 26% (14) 30% (16) 92% (11) 84% (10) 0% (0) 7% (1) 11% (3) 19% (5)
Item 7: Simple language % (n) 94% (50) 98% (52) 100% (12) 92% (11) 79% (11) 100% (14) 100% (27) 100% (27)
Item 8: Bullet/number lists % (n) 53% (28) 49% (26) 100% (12) 92% (11) 14% (2) 29% (4) 52% (14) 41% (11)
Item 9: Headings % (n) 70% (70) 89% (47)* 100% (12) 92% (11) 50% (7) 71% (10) 67% (18) 96% (26)*
Item 10: Summary at top % (n) 17% (9) 43% (23)* 50% (6) 84% (10) 0% (0) 71% (10)* 11% (3) 11% (3)
Item 11: State of science % (n) 4% (2) 0% (0) 17% (2) 0% (0) 0% (0) 0% (0) 0% (0) 0% (0)
Behavioral Recommend-ations n 13 13 10 9 0 0 3 4
Item 12: Behavioral recommend % (n) 100% (13) 100% (13) 100% (10) 100% (9) -- -- 100% (3) 100% (4)
Item 13: Explain importance % (n) 8% (1) 23% (3) 0% (0) 17% (2) -- -- 33% (1) 25% (1)
Item 14: Directions how-to % (n) 85% (11) 62% (8) 100% (10) 89% (8) -- -- 33% (1) 0% (0)
Numbers n 15 25 2 6 2 6 11 13
Item 15: Presentation % (n) 100% (15) 100% (15) 100% (2) 100% (6) 100% (2) 100% (2) 100% (11) 100% (13)
Item 16: Explain meaning % (n) 100% (15) 80% (20)* 100% (2) 67% (4) 100% (2) 50% (3) 100% (11) 100% (13)
Item 17: No calculations % (n) 67% (10) 68% (17) 100% (2) 100% (6) 50% (1) 33% (2) 64% (7) 70% (9)
Risk na 4/0/0 4/1/0 0/0/0 0/0/0 0/0/0 1/0/0 4/0/0 3/1/0
Item 18: Explain risk % (n) 75% (3) 100% (4) -- -- -- 100% (1) 75% (3) 100% (3)
Item 19: Risks & benefits % (n) -- 100% (1) -- -- -- -- -- 100% (1)
Item 20: Explain probability % (n) -- -- -- -- -- -- -- --
a

number of items eligible for Item 18/ Item 19/ Item 20

*

significant difference (P<.05) between original and revised materials determined by paired or independent t-test