Table 2.
Week 1 | Week 2 | Week 3 | Week 4 | Overall | ||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Total ads | Food ads | Hours | Freq/hour | Total ads | Food ads | Hours | Freq/hour | Total ads | Food ads | Hours | Freq/hour | Total ads | Food ads | Hours | Freq/hour | Total ads | Food ads | Hours | Freq/hour | |
C | 22 | 11 | 2.93 | 3.8 | 19 | 10 | 2.07 | 4.8 | 11 | 6 | 3.08 | 1.9 | 29 | 8 | 2.90 | 2.8 | 81 | 35 | 10.98 | 3.2 |
G | 442 | 171 | 24.87 | 6.9 | 808 | 242 | 37.45 | 6.5 | 651 | 227 | 29.64 | 7.7 | 652 | 178 | 41.22 | 4.3 | 2553 | 818 | 133.18 | 6.1 |
PG | 270 | 54 | 15.10 | 3.6 | 582 | 186 | 24.57 | 7.6 | 653 | 231 | 26.73 | 8.6 | 371 | 69 | 15.90 | 4.3 | 1876 | 540 | 82.30 | 6.6 |
Overall | 734 | 236 | 42.90 | 5.5 | 1409 | 438 | 64.09 | 6.8 | 1315 | 464 | 59.45 | 7.8 | 1052 | 255 | 60.02 | 4.2 | 4510 | 1393 | 226.46 | 6.2 |
Note: freq, frequency; C, children’s programs; G, general audience programs; PG, parental guidance programs.