Table 3.
Percentage of food advertisementsa by food category and by type of TV programs
| Category | Food category | C n (%) | G n (%) | PG n (%) | Overall n (%) |
|---|---|---|---|---|---|
| Food categories based on the WHO EMR model | |||||
| 1 | Chocolate and sugar confectionery, energy bars, and sweet toppings and deserts | 12 (33.3) | 140 (16.6) | 56 (10.1) | 208 (14.5) |
| 2 | Savory snacks | 6 (16.7) | 56 (6.6) | 42 (7.6) | 104 (7.2) |
| 3 | Beverages | ||||
| a | Fruit juices | - | 7 (0.8) | 4 (0.7) | 11 (0.8) |
| b | Vegetable juices | - | - | - | - |
| c | Milk drinks | 5 (13.9) | 28 (3.3) | 19 (3.4) | 52 (3.6) |
| d | Energy drinks | - | 31 (3.7) | 11 (2.0) | 42 (2.9) |
| e | Other beverages | 4 (11.1) | 37 (4.4) | 18 (3.2) | 59 (4.1) |
| 4 | Edible ices (ice cream, iced lollies, sorbets, and frozen yogurt) | - | - | - | - |
| 5 | Breakfast cereals | - | 1 (0.1) | 3 (0.5) | 4 (0.3) |
| 6 | Cakes, sweet biscuits, and pastries; other sweet baked goods, and dried mixes for making such goods | - | 142 (16.8) | 113 (20.4) | 255 (17.8) |
| 7 | Yoghurts, sour milk, cream, and other similar foods | - | - | - | - |
| 8 | Ready-made and convenience foods and composite dishesb | - | 11 (1.3) | 17 (3.1) | 28 (1.9) |
| 9 | Cheeses | 9 (25.0) | 43 (5.1) | 19 (3.4) | 71 (4.9) |
| 10 | Butter and other fats and oils | - | 19 (2.2) | - | 19 (1.3) |
| 11 | Bread, bread products, and crispbreads | - | - | - | - |
| 12 | Fresh, dried, or cooked pasta, rice, and grains | - | 2 (0.2) | - | 2 (0.1) |
| 13 | Fresh and frozen meat, poultry, fish, and similar | - | 57 (6.7) | 74 (13.3) | 131 (9.1) |
| 14 | Processed meat, poultry, and similar | - | 18 (2.1) | 22 (4.0) | 40 (2.8) |
| 15 | Processed fish | - | - | - | - |
| 16 | Fresh and frozen fruit, vegetables, and legumes | - | - | - | - |
| 17 | Processed fruit, vegetables, and legumes | - | - | - | - |
| 18 | Sauces and dressings | - | 31 (3.7) | 14 (2.5) | 45 (3.1) |
| Additional food categories | |||||
| 19 | Alcoholic drinks | - | 134 (15.9) | 94 (16.9) | 228 (15.9) |
| 20 | Coffee | - | 88 (10.4) | 49 (8.8) | 137 (9.5) |
Note: C, children’s programs; G, general audience programs; PG, parental guidance programs; EMR, Eastern Mediterranean Region.
a
Calculated as (number of food advertisements/total number of advertisements in that type of programs) × 100.
b
Category 8 includes ready-made and convenience foods and composite dishes (pizzas, pastas, lasagna, ready meals including traditional composite dishes, ready-made sandwiches, canned or packaged soups and stews, rice dishes, mixes and dough, falafel, and hummus).