AEA binds to and activates the CB2 receptor, which in turn inhibits adenylyl cyclase. The corresponding decrease in cAMP
production reduces basal protein kinase A (PKA) activation and, therefore, CREB phosphorylation. The DNA sequence for
BCRP, along with genes involved in trophoblast syncytialization, contain a cAMP response element (BP
−504 to −403) to which p-CREB would normally bind. Decreased p-CREB signaling would therefore reduce BCRP
transcription and efflux activity.