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. Author manuscript; available in PMC: 2019 Feb 28.
Published in final edited form as: Tob Regul Sci. 2018 Mar;4(2):73–87. doi: 10.18001/TRS.4.2.7

Table 2.

Main Effects of Insert’s Characteristics on Outcomes

Helpful (N = 529) Motivating (N = 524)
Insert’s Characteristics Coef. [95% CI] Coef. [95% CI]
Image
 Not present −0.11 [−0.12, −0.10]*** −0.10 [−0.11, −0.09]***
 Present 0.11 [0.10, 0.12]*** 0.10 [0.09, 0.11]***
Text Type
 Informative 0.00 [−0.01, 0.01] 0.01 [−0.00,0.02]
 Testimonial 0.00 [−0.01, 0.01] −0.01 [−0.02, 0.00]
Cessation Information
 Not present −0.07 [−0.08, −0.06]*** −0.07 [−0.08, −0.06]***
 Present 0.07 [0.06, 0.08]*** 0.07 [0.06, 0.08]***
Call to Action
 Not present 0.00 [−0.01, 0.01] 0.00 [−0.01, 0.00]
 Present 0.00 [−0.01, 0.01] 0.00 [−0.00, 0.01]
Message Topic
 Well-being 0.07 [0.05, 0.09]*** 0.07 [0.05, 0.08]***
 Financial 0.14 [0.12, 0.16]*** 0.16 [0.14, 0.18]***
 Craving −0.10 [−0.11, −0.08]*** −0.12 [−0.13, −0.10]***
 Social support −0.11 [−0.13, −0.10]*** −0.11 [−0.13, −0.09]***
*

p < .05;

**

p < .01;

***

p < .001

Note.

Models adjust for sociodemographic variables including age, sex, race, education, HSI, self-efficacy, quit intention, and quit attempt.