Table 3.
Chi-Square Analyses Examining Cancer Continuum Content Before and After Stiller’s Announcement.a
| χ2 (df) | P | Before (October 2 and 3) | After (October 4 and 5) | Total | |
|---|---|---|---|---|---|
| Total tweets | − | 346 | 438 | 784 | |
| Cancer continuum content | n, (% of time period) | ||||
| Awareness | 12.57 (1) | .00 | 160 (46.2%) | 148 (33.8%) | 308 |
| Standardized residual | 2.1 | −1.8 | |||
| Risk and prevention | 0.11 (1) | .74 | 34 (9.8%) | 40 (9.1%) | 74 |
| Standardized residual | 0.2 | −0.2 | |||
| Early detection | 0.12 (1) | .73 | 53 (15.3%) | 71 (16.2%) | 124 |
| Standardized residual | −0.2 | 0.2 | |||
| Diagnosis | 10.59 (1) | .00 | 10 (2.9%) | 37 (8.4%) | 47 |
| Standardized residual | −2.4 | 2.1 | |||
| Treatment | 8.17 (1) | .00 | 55 (15.9%) | 106 (24.2%) | 161 |
| Standardized residual | −1.9 | 1.7 | |||
| Survivorship | 2.55 (1) | .11 | 19 (5.5%) | 37 (8.4%) | 56 |
| Standardized residual | −1.1 | 1.0 | |||
| End of life | 0.01 (1) | .94 | 17 (4.9%) | 21 (4.8%) | 38 |
| Standardized residual | 0.1 | 0.0 | |||
a In order to control for type I error, the significance value for this set of analyses was set at P <.05 and divided among the tests. As a result, the test-level significance value was P < .01.