Table 1.

National market shares and %ABV for each beverage type for selected years

	Beer
	2003		2010		2016
	market shares (%)	%ABV	market shares (%)	%ABV	market shares (%)	%ABV
Super Premium, micro/specialty, FMBs	7.3	4.88	8.4	4.91	-	-
Premium	17.9	4.99	11.4	4.98	-	-
Light	47.7	4.31	52.9	4.28	44.5	4.31
Popular	9.9	4.70	8	4.73	6.5	4.71
Malt	2.4	6.16	2.5	6.68	1.9	6.75
Ice	3.2	5.71	3.6	5.77	3.0	5.76
Imported	11.6	4.69	12.9	4.65	16.0	4.63
Craft	-	-	5.6*	4.90*	10.4	5.29
Flavored Malt Beverages	-	-	2.5*	5.92*	3.9	6.48
Super Premium & Premium	-	-	14.1*	4.5*	13.6	4.96
	Wine
	2003		2010		2016
	market shares (%)	%ABV	market shares (%)	%ABV	market shares (%)	%ABV
Table wine	90.2	11.55	91.8	12.41	90.7	12.27
Wine cooler	0.4	3.25	0.0	3.28	0.0	3.20
Champagne & Sparkling	4.8	9.88	4.8	9.85	6.5	10.22
Dessert & Fortified	3.9	16.22	3.2	15.04	2.3	13.26
Vermouth/Aperitif	0.7	16.32	0.5	16.35	0.4	16.30
	Spirits
	2003		2010		2016
	market shares (%)	%ABV	market shares (%)	market shares (%)	%ABV	market shares (%)
Straight whiskey	8.4	41.06	8.0	41.29	9.5	41.91
Blended whiskey	3.4	40.00	2.6	40.00	2.4	40.00
Canadian whiskey	9.7	40.00	8.0	40.00	7.3	40.00
Scotch whiskey	5.7	40.09	4.5	40.16	4.3	40.08
Irish whiskey	0.3	40.05	0.7	40.00	1.6	40.00
Gin	6.9	41.86	5.8	41.79	4.6	42.24
Vodka	26.2	40.00	32.3	40.00	33.6	40.00
Rum	12.3	38.52	13.3	38.04	11.1	37.89
Tequila	4.8	40.00	6.1	40.00	7.2	40.00
Brandy & Cognac	6.2	40.00	5.4	40.00	5.7	40.00
Cordials & Liqueurs	12.1	23.69	10.2	26.69	10.9	28.43
Prepared cocktails	4.0	9.71	3.1	10.71	1.8	11.89

^*Values are for 2011 when the new beer categories were introduced.