Table 1.
Summary Statistics of Dependent Variable and Predictors in 2006–2009
| Variables | N | Mean | SD |
|---|---|---|---|
| DMA × monthly a varying variables | |||
| Chantix new Rx b count | 3225 | 3224.21 | 3215.45 |
| Chantix total Rx count | 3225 | 3939.33 | 3864.79 |
| Chantix new Rx rate (/10 5 smokers) | 3225 | 6.15 | 3.87 |
| Chantix total Rx rate (/10 5 smokers) | 3225 | 7.56 | 4.71 |
| Chantix ad exposure (/100 GRPs) | 3225 | 3.60 | 3.99 |
| Help-seeking | 3225 | 2.37 | 3.31 |
| Branded | 3225 | 1.22 | 2.37 |
| NRT ad exposure (/100 GRPs) | 3225 | 5.52 | 4.13 |
| DMA × yearly varying covariates | |||
| Insured population under 65 years (%) | 300 | 82.56 | 4.76 |
| Medicaid eligible (%) | 300 | 19.04 | 5.05 |
| Physician density (/10 5 ) | 300 | 226.74 | 51.54 |
| Cigarette price (×10¢/pack) c,d | 300 | 49.01 | 8.67 |
| DMA varying covariates | |||
| Median age (%) | 75 | 36.99 | 2.38 |
| White population (%) | 75 | 77.23 | 11.57 |
DMA = designated market area; GRP = gross ratings point; NRT = nicotine replacement therapy.
a 43 months in June 2006–December 2009.
b Dispensed prescription, source: IMS National Health Prescription Audit.
c State and federal tax included, Consumer Price Index adjusted (base year = 2009).
d Population-weighted average of state-level data.