Table 3.

Examples of tailored feedback intervention strategies.

Typea	Example	Processing and goals
Descriptive (what is known)	Hi Jane, it’s the team with your feedback. So how did you score? Ave fruit serves = 1.5, ave veg serves = 3. What’s the goal again? 2 fruit & 5 veg every day. You are halfway there!	Effortful processing and self-referencing
Comparative (contrasts with others)	Hi Jane, so how did you score? Ave fruit serves = 1.5, veg serves = 3.5. Your fruit serves varied from 0 - 3.5, veg from 1.5 - 5.5 over 4 days. So how does your intake compared to others? Ave fruit serves = 1, veg serves = 2.	Effortful processing, self-referencing, and normative beliefs and attitudes
Evaluative (interpretation)	Hi Jane, it’s the team with feedback on your PA. So how did you score? Ave steps a day = 5,500. What’s your goal again? 10,000 steps a day. You are over halfway there!	Effortful processing, self-referencing, and normative beliefs and attitudes

^aAdapted from [54].