Table 1.

Constructs ¹ M (SD) ², Cronbach’s alphas, number of items, and examples of items.

Constructs	M (SD)	Alpha	Number of Items	Examples of Items
Intention	5.5 (2.0)	0.948	3	I intend to consume foods of insect origin when they are launched in Finnish markets.
				I am not going to consume foods of insect origin in any situation (R).
Attitude	5.7 (1.5)	0.970	11	The entering of foods of insect origin to the market would be a good trend.
				Using insects in food production is unnatural (R).
Subjective norm	5.4 (1.3)	0.898	8	People close to me probably find foods made from insects to be enjoyable.
				People important to me would worry if I ate foods of insect origin (R).
Perceived behavioral control	4.9 (1.3)	0.756	6	I watch what I eat carefully.
				I don’t know how to check whether my diet contains insects (R).
Healthiness	4.6 (1.9)	0.904	3	I intend to use foods of insect origin if they are nutritionally better than meat.
Safety	5.1 (1.9)	0.919	3	I intend to use foods of insect origin if they are found to be safe by health authorities.
Convenience/price	5.1 (1.9)	0.941	4	I intend to use foods of insect origin if they can be easily prepared as foods.
				I intend to use foods of insect origin if they are cheaper than meat.
Food neophobia	25 (11)	0.766	6	I constantly sample new and different foods (R).
				I don’t not trust new foods.
				If I don’t know what a food contains, I won’t try it.
				I try out new foods when I’m a food guest (R).
				I’m afraid to eat things I have never had before.
				I will eat almost anything (R).

R-reverse coded. ¹ Likert scale (1–7) with response options 1 = totally disagree, 7 = totally agree. ² Mean (Standard Deviation)