Table 6.
Cross-tabulation and Chi Square test of Division of dietary groups into likely, potential, and unlikely consumers based on their planned behavior and perceived behavioral conditions (n = 567) 1.
| Likely Consumers (n = 311, 55%) |
Potential Consumers (n = 163, 29%) |
Unlikely Consumers (n = 93, 16%) |
Total | Significance 2 | |
|---|---|---|---|---|---|
| Dietary group (n, %) | |||||
| Omnivores (n = 417, 73) |
56.4 | 27.6 | 16.1 | 100.0 | χ2 (4) = 62.315 0.234 (Cramer’s V) |
| Non-Vegan Vegetarians (n = 124, 22) |
58.1 | 35.5 | 6.5 | 100.0 | |
| Vegans (n = 26, 5) |
15.4 | 15.4 | 69.1 | 100.0 |
1 Scale means (range 1–7) based on 1–7 Likert scale with response options 1 = totally disagree, 7 = totally agree. 2 Pearson Chi-Square test, p < 0.001.