Cuicui Wang
Cuicui Wang
1School of Management, Hefei University of Technology, Hefei, China
2Key Laboratory of Process Optimization and Intelligent Decision-Making, Hefei University of Technology, Ministry of Education, Hefei, China
3Academy of Neuroeconomics and Neuromanagement, Ningbo University, Ningbo, China
1,2,3,
Yun Li
Yun Li
1School of Management, Hefei University of Technology, Hefei, China
2Key Laboratory of Process Optimization and Intelligent Decision-Making, Hefei University of Technology, Ministry of Education, Hefei, China
1,2,
Xuan Luo
Xuan Luo
1School of Management, Hefei University of Technology, Hefei, China
2Key Laboratory of Process Optimization and Intelligent Decision-Making, Hefei University of Technology, Ministry of Education, Hefei, China
1,2,
Qingguo Ma
Qingguo Ma
3Academy of Neuroeconomics and Neuromanagement, Ningbo University, Ningbo, China
4Business School, Ningbo University, Ningbo, China
5Institute of Neural Management Sciences, Zhejiang University of Technology, Hangzhou, China
3,4,5,
Weizhong Fu
Weizhong Fu
1School of Management, Hefei University of Technology, Hefei, China
2Key Laboratory of Process Optimization and Intelligent Decision-Making, Hefei University of Technology, Ministry of Education, Hefei, China
1,2,
Huijian Fu
Huijian Fu
6School of Management, Guangdong University of Technology, Guangzhou, China
6,*
1School of Management, Hefei University of Technology, Hefei, China
2Key Laboratory of Process Optimization and Intelligent Decision-Making, Hefei University of Technology, Ministry of Education, Hefei, China
3Academy of Neuroeconomics and Neuromanagement, Ningbo University, Ningbo, China
4Business School, Ningbo University, Ningbo, China
5Institute of Neural Management Sciences, Zhejiang University of Technology, Hangzhou, China
6School of Management, Guangdong University of Technology, Guangzhou, China
Approved by: Frontiers in Neuroscience Editorial Office, Frontiers Media SA, Switzerland
✉*Correspondence: Huijian Fu huijian_fu@gdut.edu.cn
This article was submitted to Neural Technology, a section of the journal Frontiers in Neuroscience
Received 2019 Feb 12; Accepted 2019 Feb 18; Collection date 2019.
Keywords: fake rating behavior, money, N2, LPP, neuromarketing
Copyright © 2019 Wang, Li, Luo, Ma, Fu and Fu.
This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
