Table 1.

Key informant sample.

Job role		Time of involvement in Crush the Crave development	Involvement with the app
Men (n=8)
	Academic	During	Design
	Academic	During	Design
	Academic	During and after	Design and evaluation
	Clinician scientist	During	Design
	Data systems specialist	During	Branding
	Media developer	During and after	Design and marketing
	Academic	During and after	Design and evaluation
	Senior scientist	During and after	Design and evaluation
Women (n=7)
	First project manager	During	Study management
	Second project manager	After	Study management
	Academic	After	Evaluation
	Academic	During	Literature review
	Academic	After	Evaluation
	Partner organization	During	Design and marketing
	Research coordinator	During and after	Management of social media