Table 2. Mass media exposure by place of residence.
| Mass media exposure | Total | Place of residence | P-value | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Urban | Rural | ||||||||
| n | % | n | % | n | % | ||||
| Newspaper or magazine (n=7,061) | |||||||||
| Not exposed | 5,820 | 82.4 | 1,586 | 71.2 | 4,234 | 87.6 | <0.01 | ||
| Exposed | 1,241 | 17.6 | 641 | 28.8 | 600 | 12.4 | |||
| Radio (n=7,065) | |||||||||
| Not exposed | 6,412 | 90.8 | 2,077 | 93.2 | 4,335 | 89.6 | <0.01 | ||
| Exposed | 653 | 9.2 | 152 | 6.8 | 501 | 10.4 | |||
| Television (n=7,067) | |||||||||
| Not exposed | 2,750 | 38.9 | 388 | 17.4 | 2,362 | 48.8 | <0.01 | ||
| Exposed | 4,317 | 61.1 | 1,843 | 82.6 | 2,474 | 51.2 | |||