Table 1.

Coded themes or subthemes of media posts for organ donation.

Theme and subtheme		Number of posts	Definition	Example
Organ donation behaviors		58	The text pertains to individual donors’ or their families’ behavior related to donation or the donation process	A father donated his beloved son’s organ after the son’s death in a car accident
Meaningfulness of organ donation		28	The text pertains to the meaningfulness generated by organ donation	A mother heard her deceased son’s heartbeat when she met her son’s organ recipient
	Meaningfulness for donors	10	The text pertains to the meaningfulness of organ donations for the donors	A mother heard her deceased son’s heartbeat when she met her son’s organ recipient
	Meaningfulness for recipients	4	The text pertains to the meaningfulness of organ donations for the recipients	An organ recipient was grateful to the donor’s families and called them “mom and dad”
	Meaningfulness for society	14	The text pertains to the meaningfulness of organ donations for society	Organ donation extends our lives
Issues and policies regarding organ donation		28	The text pertains to the state and the problems facing organ donation or policies that address these problems	The “organ donation coordinator” was employed to help alleviate the organ donation shortage
Statistical descriptions of organ donation		21	The text pertains to the statistics of registered organ donors	In 2016, the number of registered organ donation volunteers reached 104,528 in China
Organ donation practice		6	The text pertains to the implementation and procedure of organ donation	A well-known medical professional performed an organ donation transplantation for a patient while on a visit to Beijing for a major conference