Table 3.

Prodonation attitudes and donation intentions expressed across media themes.

Media themes and subthemes		Number of prodonations	Prodonation/comment ratio (%)	Number of donation intentions	Donation/comment ratio (%)
Organ donation behaviors		7	18.92	3	8.11
Meaningfulness of organ donation		16	38.10	9	21.43
	Meaningfulness for donors	7	29.17	4	16.67
	Meaningfulness for recipients	4	36.36	1	9.10
	Meaningfulness for society	5	71.43	4	57.14
Issues and policies regarding organ donation		1	25.00	0	0.00
Statistical descriptions of organ donation		85	52.47	50	30.86
Organ donation practice		N/Aa	N/A	N/A	N/A

^aN/A: not applicable.