1. Attention to pre-design and pre-application:
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Before products are designed, surveys should be implemented to capture the qualitative and quantitative information related to knowledge, attitudes, practices, beliefs, culture, and psychology of different populations. Before wide distribution, education products should be piloted. |
2. The combination of style and content: |
The style determines the attractiveness and acceptability. Only after being attracted, people then have the will to access the content. The content determines whether knowledge can be distributed scientifically and intelligibly, and whether the guides on behavior change are acceptable. |
3. Integration of multiple products: |
Due to the differences among and between populations (including in terms of knowledge, culture, and psychology), multiple products are recommended to target different populations, even for a single disease. |
4. Attention to universality and specificity:
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Products with high specificity could increase acceptability in targeted areas and populations. Universality allows for products to be suitable for diverse situations, which reduces challenges and costs related to design and production. The balance on universality and specificity should be strived for. |
5. Consideration of distribution platforms:
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The platforms for future product distribution should be taken into consideration during the design stage, which would impact acceptability and subsequent coverage. |