Figure 2.

Combinations of responses to RM barrier and benefits questions compared to weekly RM intake. Q8 (I can't imagine never eating red meat) and Q4 (If I eat less red meat, I could decrease my risk for developing colon cancer). X-axis (1-4) corresponds to responses to Q8 and Q4, respectively (1 = disagree, disagree; 2 = disagree, agree; 3 = agree, disagree; 4 = agree, agree). Y-axis reports mean RM ounces per week. (1) 14.7% of individuals were non-meat lovers and did not perceive the benefits from reducing RM intake. (2) 32.3% of respondents were non-meat lovers and perceived benefits from reducing RM intake. (3) 23.4% of respondents were meat lovers and did not perceive benefits from RM reduction. (4) 29.5% of individuals were meat lovers and perceived the benefits to reduction in RM intake. Different letters indicate significant differences between groups.