Table 1.

Respondent profiles.

Measure		Frequency	Statistics, n (%)
Gender
	Male	134	23.7
	Female	431	76.3
Age
	<18	5	9
	19-30	308	54.5
	>31	252	44.6
Education
	Junior high school	13	2.3
	High school	124	21.9
	College or postgraduate	428	75.8
Usage experience of online community
	<1 year	244	43.2
	1-2 years	75	13.3
	2-3 years	72	12.7
	3-4 years	43	7.6
	>5 years	131	23.2
Willingness to spend on medical aesthetics (US $)
	<10,000	353	62.5
	10,000-50,000	110	19.5
	50,000-100,000	66	11.7
	>100,000	36	6.4