Table 4.

Path coefficients.

Hypothesis testing	Path value	CR	P value	Research assessment result
Emotional support → Trust toward membersa	0.347	6.094	—b	Yes
Informational support → Trust toward members	–0.151	–2.222	.026	No
Norms of reciprocity → Trust toward membersa	0.695	10.146	—	Yes
Trust toward the community → Social sharing intentiona	0.932	19.144	—	Yes
Trust toward the community → Social buying intentiona	0.849	18.466	—	Yes
Trust toward members → Trust toward the communitya	0.890	28.528	—	Yes

^aP<.001.

^bNot applicable.