Table 6.

Path coefficients.

Compare groups		Path Value	CR	P value	Research assessment result
High CSEa
	Trust toward the community → Social sharing intention	0.858	14.724	<.01	Y
	Trust toward the community → Social buying intention	0.806	12.114	<.01	Y
Low CSE
	Trust toward the community → Social sharing intention	0.742	9.757	<.01	Y
	Trust toward the community → Social buying intention	0.915	11.139	<.01	Y

^aCSE: core self-evaluation.