| HIGH |
Scenario B (moderate impact): An influenza virus with high transmissibility and low virulence
Anticipate that higher transmissibility will heighten public concern and increase demand for antivirals or pandemic vaccine Develop communications to reinforce public health measures (vaccination, hand hygiene) and caring for the ill Incorporate workplace wellness messages into internal communications (e.g., employee newsletters) Implement marketing campaigns to encourage good health practices, stay-at-home when ill, etc. Anticipate media and public questions and concerns on vaccine issues
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Scenario D (high impact): An influenza virus with high transmissibility and high virulence
Anticipate that vaccine issues (e.g., availability, priority access, safety and effectiveness) will dominate public communications Proactively monitor and explain any differences in public health measures or recommendations for the use of vaccines and antivirals (e.g., between different provinces/territories, between Canada and the United States) Ensure consistent reporting of case counts, coordinated between jurisdictions
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| LOW |
Scenario A (low impact): An influenza virus with low transmissibility and low virulence
Plan for public complacency (i.e., people may not consider themselves at risk) Provide appropriate level of communications to avoid information saturation Anticipate that public risk perception may focus on the appropriateness of the response efforts Be prepared for rapid shifts in public perception of risk (e.g., following a fatality)
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Scenario C (moderate impact): An influenza virus with low transmissibility and high virulence
Anticipate that high virulence (a virus causing severe clinical illness) will elevate public concern Proactively address concerns through regular communications using multiple forms of media Target communications to high-risk groups
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