Table 2.
Regression analyses with otakuism dimensions as predictors and eeriness, overall evaluation, and purchase intentions regarding the innovation as criteria.
| Eeriness |
Evaluation |
Purchase intentions |
||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| B | SEB | β | p | B | SEB | β | p | B | SEB | β | p | |
| Technology/gender | ||||||||||||
| Step 1 | ||||||||||||
| Gender | 0.54 | 0.16 | 0.19 | 0.001 | –0.89 | 0.21 | –0.24 | <0.001 | –0.41 | 0.15 | –0.16 | 0.006 |
| DY1 sex robot vs. nursing robot | –0.91 | 0.19 | –0.32 | <0.001 | 1.29 | 0.25 | 0.34 | <0.001 | 0.86 | 0.18 | 0.33 | <0.001 |
| DY2 sex robot vs. GMO | –0.10 | 0.20 | –0.04 | 0.599 | –0.01 | 0.25 | –0.00 | 0.981 | 0.30 | 0.18 | 0.11 | 0.098 |
| Step 2 | ||||||||||||
| DY1∗gender | –0.42 | 0.39 | –0.10 | 0.288 | 0.46 | 0.50 | 0.09 | 0.352 | 0.45 | 0.35 | 0.12 | 0.209 |
| DY2∗gender | –0.32 | 0.40 | –0.08 | 0.419 | 1.03 | 0.51 | 0.18 | 0.044 | 0.49 | 0.36 | 0.13 | 0.176 |
| AMG fandom | ||||||||||||
| Step 3a | ||||||||||||
| AMG fandom | –0.24 | 0.08 | –0.18 | 0.002 | 0.10 | 0.17 | 0.16 | 0.003 | 0.28 | 0.07 | 0.22 | <0.001 |
| Step 4a | ||||||||||||
| DY1∗AMG fandom | –0.18 | 0.19 | –0.08 | 0.337 | 0.05 | 0.24 | 0.02 | 0.839 | 0.14 | 0.17 | 0.07 | 0.414 |
| DY2∗AMG fandom | –0.06 | 0.20 | –0.02 | 0.774 | –0.15 | 0.26 | –0.05 | 0.567 | 0.09 | 0.18 | 0.04 | 0.611 |
| Gender∗AMG fandom | 0.34 | 0.16 | 0.16 | 0.039 | –0.11 | 0.21 | –0.04 | 0.590 | –0.06 | 0.15 | –0.03 | 0.677 |
| Step 5a | ||||||||||||
| DY1∗AMG fandom∗gender | –0.17 | 0.38 | –0.05 | 0.662 | 0.47 | 0.49 | 0.10 | 0.339 | 0.67 | 0.34 | 0.21 | 0.0498 |
| DY2∗AMG fandom∗gender | 0.11 | 0.42 | 0.02 | 0.800 | 0.08 | 0.54 | 0.01 | 0.883 | 0.11 | 0.38 | 0.03 | 0.767 |
| Japanese culture | ||||||||||||
| Step 3b | ||||||||||||
| Japanese culture | –0.02 | 0.08 | –0.01 | 0.815 | 0.05 | 0.10 | 0.03 | 0.638 | 0.10 | 0.07 | 0.08 | 0.179 |
| Step 4b | ||||||||||||
| DY1∗Japanese culture | –0.29 | 0.19 | –0.13 | 0.140 | –0.03 | 0.25 | –0.01 | 0.893 | 0.06 | 0.18 | 0.03 | 0.718 |
| DY2∗Japanese culture | –0.20 | 0.20 | –0.08 | 0.321 | –0.16 | 0.26 | –0.05 | 0.522 | –0.02 | 0.18 | –0.01 | 0.936 |
| Gender∗Japanese culture | 0.17 | 0.16 | 0.08 | 0.312 | –0.00 | 0.21 | –0.00 | 0.983 | –0.10 | 0.15 | –0.05 | 0.516 |
| Step 5b | ||||||||||||
| DY1∗Japanese culture ∗gender | 0.03 | 0.39 | 0.01 | 0.939 | –0.07 | 0.50 | –0.01 | 0.893 | –0.06 | 0.36 | –0.02 | 0.864 |
| DY2∗Japanese culture ∗gender | –0.23 | 0.41 | –0.06 | 0.566 | 0.53 | 0.52 | 0.10 | 0.304 | 0.11 | 0.37 | 0.03 | 0.760 |
| Indoor activities | ||||||||||||
| Step 3c | ||||||||||||
| Indoor | –0.13 | 0.08 | –0.09 | 0.114 | 0.30 | 0.10 | 0.17 | 0.003 | 0.20 | 0.07 | 0.16 | 0.007 |
| Step 4c | ||||||||||||
| DY1∗indoor | –0.19 | 0.19 | –0.08 | 0.321 | 0.10 | 0.24 | 0.03 | 0.680 | 0.01 | 0.17 | 0.01 | 0.942 |
| DY2∗indoor | 0.08 | 0.20 | 0.03 | 0.689 | 0.00 | 0.25 | 0.00 | 0.998 | 0.03 | 0.18 | 0.01 | 0.859 |
| Gender∗indoor | 0.15 | 0.16 | 0.07 | 0.361 | –0.35 | 0.21 | 0.13 | 0.087 | –0.36 | 0.15 | –0.19 | 0.014 |
| Step 5c | ||||||||||||
| DY1∗indoor∗gender | 0.31 | 0.38 | 0.09 | 0.407 | 0.30 | 0.48 | 0.07 | 0.525 | 0.34 | 0.34 | 0.11 | 0.320 |
| DY2∗indoor∗gender | 1.15 | 0.41 | 0.25 | 0.006 | –0.53 | 0.52 | –0.09 | 0.315 | –0.48 | 0.37 | –0.12 | 0.194 |
| Shyness | ||||||||||||
| Step 3d | ||||||||||||
| Shyness | 0.12 | 0.08 | 0.09 | 0.121 | 0.06 | 0.10 | 0.03 | 0.581 | 0.08 | 0.07 | 0.07 | 0.243 |
| Step 4d | ||||||||||||
| DY1∗shyness | 0.17 | 0.19 | 0.08 | 0.361 | –0.13 | 0.24 | –0.04 | 0.597 | –0.30 | 0.17 | –0.16 | 0.072 |
| DY2∗shyness | 0.07 | 0.20 | 0.03 | 0.722 | –0.19 | 0.26 | –0.06 | 0.464 | –0.19 | 0.18 | –0.08 | 0.306 |
| Gender∗shyness | 0.50 | 0.16 | 0.24 | 0.002 | –0.61 | 0.21 | –0.22 | 0.004 | –0.54 | 0.15 | –0.28 | <0.001 |
| Step 5d | ||||||||||||
| DY1∗shyness∗gender | –0.40 | 0.39 | –0.11 | 0.295 | 0.70 | 0.49 | 0.14 | 0.156 | 0.72 | 0.34 | 0.21 | 0.038 |
| DY2∗shyness∗gender | 0.01 | 0.41 | 0.00 | 0.985 | –0.31 | 0.52 | –0.06 | 0.555 | –0.10 | 0.36 | –0.03 | 0.775 |
The experimental treatment codes and gender were entered in steps 1 and 2. In steps 3a to 5a anime, manga and games fandom (AMG fandom) was entered along with higher-order interactions. In steps 3b to 5b interest in Japanese culture (Japanese culture) was entered along with higher-order interactions. In steps 3c to 5c preference for indoor activities (indoor) was entered along with higher-order interactions. In steps 3d to 5d shyness was entered along with higher-order interactions. Experimental treatment was dummy-coded with sex robot as the comparison group. DY1 = sex robot (0) vs. nursing robot (1); DY2 = sex robot (0) vs. genetically modified organism (GMO) (1). Gender was dummy-coded (0 = male, 1 = female). All continuous predictors were z-standardized. The displayed results show the coefficients after the listed variables were entered without the influence of later steps.