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. 2019 Mar 25;5(1):e12403. doi: 10.2196/12403

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©Yajnavalka Banerjee, Richa Tambi, Mandana Gholami, Alawi Alsheikh-Ali, Riad Bayoumi, Peter Lansberg. Originally published in JMIR Medical Education (http://mededu.jmir.org), 25.03.2019.

This is an open-access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in JMIR Medical Education, is properly cited. The complete bibliographic information, a link to the original publication on http://mededu.jmir.org/, as well as this copyright and license information must be included.

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An example of social media application mediated delivery of a topic in biochemistry.(Note, the strategy for the delivery was designed using the social medial applications preferred by generation-Y medical students).