Table 1.
Parameters of the logistic regression model to predict clicks on a page. The United States has been used as the baseline region in the cross-region model, and neutral pages as the baseline for webpage types.
| Parameters | Estimation (SE) | P value | |
| Search results characteristics | |||
|
|
Is helpline displayed | 9.333 (34) | >.99 |
|
|
Fraction of antisuicide displayed | 0.817 (0.037) | <.001 |
|
|
Fraction of neutral displayed | 0.664 (0.109) | <.001 |
|
|
Fraction of mixed displayed | −0.851 (0.072) | <.001 |
|
|
Fraction of prosuicide displayed | −0.766 (0.053) | <.001 |
| Page characteristics | |||
|
|
Rank | 0.205 (0.002) | <.001 |
|
|
Antisuicide | −1.034 (0.033) | <.001 |
|
|
Prosuicide | −1.073 (0.039) | <.001 |
|
|
Mixed | −1.32 (0.038) | <.001 |
| Time | |||
|
|
Hour of the day | −0.006 (0.001) | <.001 |
|
|
Day of the week | 0.008 (0.003) | .003 |
| Region | |||
|
|
United Kingdom | −0.882 (0.015) | <.001 |
|
|
Hong Kong | −10.026 (34) | >.99 |
|
|
Taiwan | −10.1 (34) | >.99 |
| Previous search characteristics | |||
|
|
Number of previous queries | 0.000 (0.000) | .46 |
|
|
Previous queries per day | 0.000 (0.000) | .004 |