• Convince health care providers (HCPs) of the value of pre-exposure prophylaxis (PrEP) implant by emphasizing long duration and reduced time burden for both HCPs and patients in clinic. |
• Tailor educational messaging toward young people in places they go: taverns/pubs, live entertainment shows, in schools. |
• Advertise through multiple media venues, particularly TV (e.g., soap operas). |
• Shift mass media campaign messaging from messaging around HIV treatment to HIV prevention. |
• Address misinformation and misconceptions around contraceptive implants. |
• Preemptively address potential confusion between contraceptive implants and PrEP implants, particularly around menstrual bleeding changes (would not occur with PrEP implants). |
• Use analogies to clearly explain the concept of a biodegradable implant, such as dissolving stitches, oral capsules, or contraceptive “depot” injections. |