Table 2.
Items, reliability and convergent validity.
| Variables and Items | FLs | α | CR | AVE |
|---|---|---|---|---|
| Environmental concern | 0.848 | 0.850 | 0.586 | |
| The balance of nature is very delicate and can be easily upset | 0.769 | |||
| Human beings are severely abusing the environment | 0.797 | |||
| Humans must maintain the balance with nature in order to survive | 0.800 | |||
| Human interferences with nature often produce disastrous consequences | 0.692 | |||
| Food safety concern | 0.802 | 0.805 | 0.580 | |
| Nowadays most foods contain residues from chemical sprays and fertilizers | 0.754 | |||
| I am very concerned about the number of antibiotics, veterinary residues and preservatives in meat | 0.819 | |||
| The quality and safety of meat nowadays concerns me | 0.708 | |||
| Health consciousness/concern | 0.794 | 0.795 | 0.564 | |
| I choose meat carefully to ensure good health | 0.775 | |||
| I think of myself as a health-conscious consumer | 0.779 | |||
| I think often about health issues | 0.697 | |||
| Organic food knowledge | 0.822 | 0.822 | 0.536 | |
| In comparison with an average person I know a lot about organic meat | 0.782 | |||
| I know a lot about how to judge the quality of organic meat | 0.720 | |||
| I know a lot about the environmental and health benefits of organic meat | 0.722 | |||
| People who know me, consider me as an expert in the field of organic meat | 0.701 | |||
| Attitude towards buying organic food | 0.828 | 0.829 | 0.548 | |
| Buying organic meat instead of conventional meat is beneficial | 0.787 | |||
| Buying organic meat instead of conventional meat is a wise choice | 0.716 | |||
| Buying organic meat instead of conventional meat make me feel good | 0.743 | |||
| Buying organic meat instead of conventional meat make me feel pleased | 0.713 | |||
| Green marketing practices | 0.845 | 0.845 | 0.577 | |
| This store distributes published fliers of organic meat | 0.769 | |||
| This store deals with organic meat with certified labels | 0.731 | |||
| There is environmentally-friendly shopping space in this store | 0.789 | |||
| This store increases sales of brands of organic meat | 0.749 | |||
| Perceived monetary barriers | 0.777 | 0.778 | 0.538 | |
| Organic meat is still too expensive | 0.727 | |||
| The price of organic meat is a barrier to purchase it | 0.729 | |||
| People should buy organic meat, even though they are more expensive than conventional meat (reverse in coding) | 0.745 |
Note: FLs: factor loadings; α: Cronbach’s alpha; CR: composite reliability; AVE: average variance extracted.