Table 2.
Health claim and nutrition claim stimuli by expert typology and health relationship.
| Stimuli No. | NHCR Expert Typology | Claim Wording on Stimuli Card |
|---|---|---|
| 1 | 13(1)a | Calcium is needed for the maintenance of normal bones. |
| 2 | 13(1)a | Vitamin B12 contributes to normal homocysteine metabolism. |
| 3 | 13(1)a | Reducing consumption of sodium contributes to the maintenance of normal blood pressure. |
| 4 | 13(1)a | Replacing saturated fats with unsaturated fats in the diet contributes to the maintenance of normal blood cholesterol levels (MUFA and PUFA are unsaturated fats). |
| 5 | 13(1)a | Live cultures in yoghurt or fermented milk improve lactose digestion of the product in individuals who have difficulty digesting lactose. |
| 6 | 13(1)a | Walnuts contribute to the improvement of the elasticity of blood vessels. |
| 7 | 13(1)b | Zinc contributes to normal cognitive function. |
| 8 | 13(1)b | DHA contributes to maintenance of normal brain function |
| 9 | 13(1)b | Pantothenic acid contributes to the reduction of tiredness and fatigue. |
| 10 | 13(1)c | Substituting one daily meal of an energy restricted diet with a meal replacement contributes to the maintenance of weight after weight loss. |
| 11 | 13(1)c | Glucomannan in the context of an energy restricted diet contributes to weight loss |
| 12 | 14(1)a | Sugar-free chewing gum helps reduce tooth demineralization. Tooth demineralization is a risk factor in the development of dental caries. |
| 13 | 14(1)a | Barley beta glucans have been shown to lower/reduce blood cholesterol. High cholesterol is a risk factor in the development of coronary heart disease. |
| 14 | 14(1)a | Plant sterols and plant stanol esters have been shown to lower/reduce blood cholesterol. High cholesterol is a risk factor in the development of coronary heart disease. |
| 15 | 14(1)b | Docosahexaenoic acid (DHA) intake contributes to the normal visual development of infants up to 12 months of age. |
| 16 | 14(1)b | Calcium and vitamin D are needed for normal growth and development of bone in children. |
| 17 | 14(1)b | Iron contributes to normal cognitive development of children. |
| 18 | 14(1)b | Essential fatty acids are needed for normal growth and development of children. |
| 19 | Nutrition claim | Rich in vitamin C. |
| 20 | Nutrition claim | Naturally low in sodium. |
| 21 | Nutrition claim | Fat-free. |
| 22 | Nutrition claim | No added sugar. |
| 23 | - | Contains wholegrain. |
| 24 | Nutrition claim | Source of Omega-3. |
| 25 | - | One of your 5 a day. (Experts recommend you eat 5 portions of fruit and vegetables every day. That is 5 portions in total, not 5 portions of each.) |