Functional (awakening and attention, physical energy) |
[24,77,78,79] |
Sensory (taste, smell) |
[25,77,78,79,80] |
Pleasure (mood and emotion, comfort, relaxing) |
[77,78,79] |
To socialize (with family, friends, coworkers) |
[25,79,80,81,82] |
To have a break |
[10,25,77] |
Health (digestion, against headache, increase blood pressure) |
[24,25,77,81] |
Family tradition and culture |
[24,25,82] |
Habit |
[24,81,82] |
Price, promotion, value for money |
[23,83,84] |
Coffee roast, coffee recipe, intensity and taste information |
[2,22,80] |
Country of origin |
[20,80,85,86] |
Sustainability (fair-trade, organic) |
[23,84,85,86] |
Brand knowledge, packaging, advertising |
[83,87,88,89,90] |
Expert recommendations |
[21,91] |