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Number of parents that selected each public figure as being ‘most persuasive’ in their media messages categorised by their baseline vaccination views
| Trump, % | Hanson, % | Gannon, % | Total | |
| Baseline fixed provaccine parents | 12 (13.5) | 14 (15.7) | 63 (70.8) | 89 |
| Baseline fixed antivaccine parents | 3 (33.3) | 5 (55.6) | 1 (11.1) | 9 |
| Baseline susceptible parents | 82 (26.2) | 39 (12.5) | 192 (61.3) | 313 |
| Total parents | 97 (23.6) | 58 (14.1) | 256 (62.5) | 411 |
