Table 3.

Additional inclusion criteria for each key informant group

Key informant type	Description
All participants	Age 18 years or older Have adequate knowledge or experiences related to childhood survival specified for each participant group below Speak English or the most common local language, Able to provide written or verbal informed consent.
Ministry of Health	National or provincial-level officials working in government-level health care system administration, policy-making, programme development or leadership. All officials working in areas related to MNCH were eligible.
Donor partners	Individuals working as directors, managers or other leaders of entities providing financial or other aid for MNCH services, or serving as the implementing partner. International or national organizations focusing entirely on MNCH or with MNCH as one component of their mission. Organizations had to be officially registered in the country.
Members of community-based organizations	Directors, leaders, managers working for a CBO involved in or providing referrals to MNCH services within the study site. Organizations had to be officially registered in the country.
Health care providers	Professionally trained physicians, nurses, clinical officers or other health-related staff such as environmental health technicians, pharmacists or community health workers. Working in a health facility providing MNCH care.