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. 2014 Nov 4;2014(11):CD010704. doi: 10.1002/14651858.CD010704.pub2

Smart 1976.

Methods STUDY TYPE:
  • Interrupted Time Series


COUNTRY:
  • Canada


SETTING:
  • Provinces of British Columbia and Ontario


DURATION OF STUDY PERIOD:
  • 1962 to 1972


ANALYSIS:
Simple mean comparisons using t test on de‐trended data
Participants Adult population purchasing alcohol
Interventions INTERVENTION:
Type:
  • Complete ban on alcohol (beer, wine and spirits) and tobacco advertising


Media:
  • Newspaper

  • Radio

  • Television

  • Billboards

  • Notice‐boards


Duration of intervention:
  • 1 September 1971 to 31 October 1972


CONTROL:
Type:
  • No ban


Duration of control:
  • Pre‐ban before 1 September 1971

    • Variable depending on data type (monthly or yearly) and type of alcohol

    • Monthly data:

      • Beer: 1968 to 1 September 1971

      • Wine: 1968 to 1 September 1971

      • Spirits: October 1970 to 1 September 1971

  • Post‐ban after 31 October 1972

    • Variable depending on data type (monthly or yearly) and type of alcohol

    • Monthly data:

      • Beer: 31 October 1972 to August 1972 (note no monthly data for post‐ban period)

      • Wine: 31 October 1972 to 1974

      • Spirits: 31 October 1972 to December 1973


COMPARISON:
The consumption rates were compared to those in the province of Ontario where no ban had been in place during the same period
Outcomes PRIMARY OUTCOME:
  • Per capita alcohol consumption:

    • Measured by sales data for alcohol beverages from Statistics Canada for British Columbia and Ontario. Using population estimates from the dicennial censuses (1961 to 1971) per capita consumption estimates were made for beer, wine and spirits


SECONDARY OUTCOMES:
  • None reported

Notes ETHICS:
Not applicable as nationally aggregated data.
FUNDING:
Addiction Research Foundation, Canada and Alcoholism Foundation of British Columbia
Risk of bias
Bias Authors' judgement Support for judgement
Random sequence generation (selection bias) High risk Not a RCT
Allocation concealment (selection bias) High risk Not a RCT
Was knowledge of the allocated interventions adequately prevented during the study Low risk The outcome of consumption was objectively measured by routine data collection and was thus unlikely to have been influenced by knowledge of the intervention
Were incomplete outcome data adequately addressed Unclear risk Data were not available for all alcohol types across all the same periods. The author states that he was unable to obtain the data despite requests
Was the study free from selective outcome reporting bias Low risk There is no indication that other outcomes would be of interest
Was the intervention unlikely to affect data collection (ITS) Low risk The data were collected from routine sources before and after the ban
Was the intervention independent of other changes (ITS) High risk The ban was initiated by a unanimous political vote, but the ban was stopped after elections when there was a change in political power. There is a likelihood that other political or social changes may have coincided with the period of the ban
Was the shape of the intervention effect pre‐specified (ITS) Low risk An increase in consumption was predicted after the ban was removed. This was tested and the point was dated
Was the study free from other risks of bias High risk There is an acknowledged possibility that advertising from other states would not have been stopped by the ban, causing a dilution effect. Seasonality may have affected results and this is addressed in the analysis. Mediators of alcohol use, other than advertising, are not discussed

RCT: randomised controlled trial

SD: standard deviation