Table 4.
Adjusted* prevalence of marketing characteristics, by racial segregation and corporate status, of surveyed stores (n 139) in Minneapolis and St. Paul, MN, USA, July–November 2014
| Racial segregation* | Corporate status* | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| White dominant | Racially mixed | POC dominant | Corporate/franchise | Independently owned | |||||||
| n | % | 95 % CI | % | 95 % CI | % | 95 % CI | % | 95 % CI | % | 95 % CI | |
| Healthy interior advertisements | 138 | 22·1 | 12·3, 36·5 | 22·9 | 14·3, 34·7 | 12·6 | 4·1, 32·7 | 25·0 | 15·4, 38·0 | 13·7 | 7·2, 24·5 |
| Unhealthy interior advertisements | 138 | 68·7 | 53·5, 80·7 | 61·3 | 48·9, 72·5 | 60·0 | 39·7, 77·3 | 74·3d | 62·1, 83·6 | 51·0e | 38·9, 63·1 |
| Healthy impulse buys | 139 | 25·7 | 15·1, 40·2 | 29·7 | 20·0, 41·7 | 35·3 | 19·4, 55·2 | 32·2 | 21·8, 44·9 | 28·0 | 18·5, 40·0 |
| Unhealthy impulse buys† | 139 | 98·8a | 91·6, 100 | 90·8a,b | 84·8, 96·7 | 86·7b | 77·0, 96·4 | 98·8d | 92·6, 100 | 85·4e | 79·3, 91·4 |
POC, people of colour.
Unlike superscript letters distinguish significant differences (P≤0·05) among racial segregation categories (a,b) and among corporate status categories (d,e). Categories sharing same superscript letter were not significantly different.
*
Models are mutually adjusted for racial segregation and corporate status.
†
Results are from a linear model because the logistic model would not converge.