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. 2019 May 2;2019(5):CD002850. doi: 10.1002/14651858.CD002850.pub4

Borland 2003.

Methods Setting: Community, Australia
 Recruitment: Callers to a quitline
Participants 1578 smokers; 46% M, modal age 30 ‐ 49, av. cigs/day 23
Interventions 1. Standard S‐H quit pack based around SoC
 2. Additional tailored letters at baseline, and at 3 and 6 m based on mailed assessments
 3. As 2, plus proactive cognitive behavioural stage‐base TC, calls at negotiated times, ˜10 ‐ 15 mins. Usually over 2 ‐ 3 weeks, could extend further.
 Some participants in all groups received brief reactive counselling before enrolment
Outcomes Self‐reported abstinence at 12 m (sustained for 9 m)
 Validation: none
Notes 3 vs 2, sensitivity analysis 3 vs 2+1
 68% received calls, av. 4.8 for those receiving any, 23% received ≥ 7
Risk of bias
Bias Authors' judgement Support for judgement
Random sequence generation (selection bias) High risk Allocation by shuffling questionnaires
Allocation concealment (selection bias) Low risk Author states "no opportunity for interviewers to influence choice"; baseline characteristics balanced, likelihood of bias judged low
Blinding of outcome assessment (detection bias) 
 All outcomes High risk Self‐reported outcomes from participants not blinded to treatment condition. Level of personal contact differed between arms
Incomplete outcome data (attrition bias) 
 All outcomes Low risk Loss to follow‐up 21% in 1, 23% in 2, 26% in 3. All participants included as smokers in the MA