Table 6.
Associations Between Member Posts and Communication Strategies/Media Used in Public Diabetes Facebook Group Wall Posts (n = 319).
| Characteristics of wall posts | Post by engagement leaders, n (%) | Post by regular group members, n (%) | OR (95% CI) | P value |
|---|---|---|---|---|
| Self-disclosures | ||||
| Present | 8 (2.5) | 24 (7.5) | 4.83 (2.09, 11.12) | .0001** |
| Not presenta | 177 (55.5) | 110 (34.5) | ||
| Referrals | ||||
| Present | 141 (44.2) | 74 (23.2) | 2.60 (1.61, 4.20) | .0001** |
| Not presenta | 44 (13.8) | 60 (18.8) | ||
| Question(s) | ||||
| Present | 26 (8.2) | 41 (12.9) | 2.70 (1.55, 4.69) | .0001** |
| Not presenta | 159 (49.8) | 93 (29.2) | ||
| Text included | ||||
| Present | 184 (57.7) | 133 (41.7) | 0.723 (0.045, 11.66) | .936 |
| Not presenta | 1 (.3) | 1 (.3) | ||
| Video included | ||||
| Present | 25 (7.8) | 9 (2.8) | 0.461 (0.21, 1.02) | .057 |
| Not presenta | 160 (50.2) | 125 (39.2) | ||
| Photo included | ||||
| Present | 119 (37.3) | 73 (22.9) | 0.664 (0.422, 1.045) | .077 |
| Not presenta | 66 (20.7) | 61 (19.1) | ||
a
Reference value used in binary logistic regression analysis.
**
P < .001.