Table 3.

Simple slope analyses for the effects of value on attitude and behavioral intention in each experimental condition.

	Attitude		Behavioral intention
	b	SE	b	SE
Trial 1
Positive VIB	0.46***	0.06	0.52***	0.07
Negative VIB	-0.32***	0.07	-0.39***	0.09
Control	0.30***	0.05	0.32***	0.05
Trial 2
Positive VIB	0.22**	0.07	0.031	0.09
Negative VIB	-0.28***	0.08	-0.56***	0.10
Control	-0.31***	0.07	-0.70***	0.10
Trial 3
Positive VIB	0.16**	0.05	0.20**	0.08
Negative VIB	-0.08*	0.05	-0.13*	0.06
Control	0.16***	0.05	0.21***	0.06

Statistical significance levels: ^∗p < 0.05, ^∗∗p < 0.01, ^∗∗∗p < 0.001.