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. 2002 Feb 2;324(7332):278–279. doi: 10.1136/bmj.324.7332.278

Table.

Details from questionnaires given to patients and physicians regarding requests for prescription drugs

Factors associated with requests Patients who requested 1 drug (any drug)
Patients who requested 1 direct advertised drug
No (%) of patients Odds ratio (95% CI)* No (%) of patients Odds ratio (95% CI)*
Does the patient believe a new prescription was needed?
 Yes 75/264 (28.4) 4.2 (2.9 to 6.1) 39/264 (14.8) 5.5 (3.2 to 9.5)
 No 100/1167 (8.1) 35/1167 (3.0)
Has the patient requested drugs before?
 Yes 67/348 (19.3) 2.0 (1.5 to 2.8) 32/348 (9.2) 2.3 (1.4 to 3.7)
 No 108/1083 (10.0) 52/1083 (4.8)
Does the patient have a condition treatable by an advertised drug?
 Yes 67/365 (18.4) 1.9 (1.4 to 2.8) 38/365 (10.4) 3.1 (2.0 to 4.9)
 No 108/1066 (10.1) 36/1066 (3.4)
Does the patient use advertising as an information source?
 Yes 17/84 (20.2) 1.6 (0.9 to 2.8) 13/84 (15.5) 3.2 (1.8 to 6.0)
 No 158/1347 (11.7) 61/1347 (4.5)
Does the patient recall having seen adverts for at least three of six listed drugs?
 Yes 123/800 (15.4) 1.7 (1.2 to 2.4) 56/800 (7.0) 2.0 (1.1 to 3.6)
 No 52/631 (8.2) 18/631 (2.9)
Does the patient recall seeing more than five prescription drugs advertised in the past year?
 Yes 111/822 (13.5) 1.3 (0.9 to 1.9) 54/822 (6.6) 2.2 (1.3 to 3.8)
 No 64/609 (10.5) 20/609 (3.3)
Total requests 175/1431 (12.2) 74/1431 (5.2)
Requested drug prescribed 128/1431 (8.9) 55/1431 (3.8)
*

Odds ratios adjusted for age, sex, health status, income, drug payment, and cluster sampling.