Table 1.

Overview of comprehensive program model and intervention areas

Intervention areas	Sample activities
Provider demand	Work with professional associations and governments to strengthen existing platforms that repeatedly reach public and private providers with education and mentorship
	Apply pharmaceutical industry techniques to change the practices of private providers through routine detailing, ie, promotional/sales visits
Supply availability	Engage local manufacturers and distributors to invest in production, promotion, and sales by providing supplier partners with market intelligence on projected demand and technical assistance on product registration, cost reduction, marketing, and product packaging
	Target wholesalers, sub-distributors, and retailers to expand the reach in hard-to-reach areas through innovative private sector strategies and streamlined distribution models
	Assist governments to access high-quality affordable products, as well as quantification, procurement, and distribution
Caregiver and consumer demand	Leverage networks that have the greatest reach, including mass media, religious schools, health talks at primary health centers, and community health workers
	Use private-sector best practices to develop consumer demand generation messages based on in-depth research of the most effective messages and channels to reach the target audience, specifically rural mothers with children under five.
Enabling environment	Work with governments and partners to align and to optimize diarrhea treatment scale-up efforts across stakeholders and integrate within existing child health services
	Secure over-the-counter status for zinc