Table 1.

Description of participants in the cognitive mapping interviews.

Interview Code	Date and Location	Sector	Organisation Description	Role
109	12.04.18 Interviewee’s Workplace	Government	Local Government	Sustainability & Resilience Advisor
103	05.04.18 Interviewee’s Workplace	Government	Central Government	Portfolio Manager
113	03.05.18 Video conference	Government	Central Government	Retail Sales Advisor
113				Senior Advisor Food Claims
107	10.04.18 Interviewee’s Workplace		Health Promotion	Nutrition & Activity Advisor
110	13.04.18 Interviewee’s Workplace		Health Promotion	Marketing Manager
111	16.04.18 Videoconference		Health Promotion	Māori Nutrition Kaiārahi
112	04.05.18 Interviewee’s Workplace		Health Promotion	Education Setting Manager
112				Programme Manager
112				Pacific Education
112				Food & Nutrition Manager
112				National Nutrition Advisor
101	29.03.18 University of Auckland		Social policy	Chief executive
106	10.04.18 Interviewee’s Workplace	Private	Research	Director
105	06.04.18 Interviewee’s Workplace	Produce Industry	Grower & Wholesaler	Executive GM of NZ Produce
115	26.04.18 Interviewee’s Workplace	Produce Industry	Grower	Marketing Manager
115				Owner
116	12.04.18 Interviewee’s Workplace	Produce Industry	Grower	Owner and Marketing Manager
118	14.05.18 Interviewee’s Workplace	Produce Industry	Grower	Owner
108	10.04.18 Interviewee’s Workplace	Produce Industry	Industry Body	Chief Executive
102	04.04.18 University of Auckland	Produce Industry	Health promotion	Education & Marketing Manager
104	06.04.18 Interviewee’s Workplace	Retail Sector	Supermarket	Head of Produce

NOG: Non-government organization.