Table 1.
Messaging duration in seconds by content area
| Content area | Duration in seconds (Topic + content) | |
|---|---|---|
| Family planning | 874 | 16% |
| Infant feeding: breastfeeding, complementary feeding | 686 | 13% |
| Child immunizations | 568 | 11% |
| Pregnancy care: ANC, rest, birth preparedness, danger signs, Tetanus toxoid | 559 | 10% |
| Child malnutrition, anemia, growth monitoring | 455 | 8% |
| Diarrhea | 379 | 7% |
| Postnatal care: newborn danger signs, cord care, hypothermia | 370 | 7% |
| Child health, Rashtriya Bal Swasthya Karyakram (RBSK) | 299 | 6% |
| Delivery: institution, pre-term, home, ambulance | 297 | 6% |
| Maternal nutrition/anemia/IFA | 235 | 4% |
| Safe drinking/hygiene/hand washing | 167 | 3% |
| Janani Shishu Suraksha Karyakaram (JSSK) | 159 | 3% |
| Pneumonia | 130 | 2% |
| Childhood diseases | 83 | 2% |
| Test for pregnancy | 72 | 1% |
| Malaria | 66 | 1% |
| Total messaging time in seconds | 5399 | 100% |