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. Author manuscript; available in PMC: 2019 Dec 1.
Published in final edited form as: J Health Polit Policy Law. 2018 Dec 1;43(6):961–989. doi: 10.1215/03616878-7104392

Table 2.

Multivariable Regression Results on Probability of Explicit Mention of the ACA or Obamacare in Television Health Insurance Advertisement Airings, 2013-2016

Young Adult Focal Person
(n=2,056,011)		 Mentions the Affordable
Care Act or ObamaCare
(n=1,074,653)
Open Enrollment Period
(REF: Open Enrollment Period 1)		  
   Open Enrollment Period 2 2.81*
[2.78, 2.83]		 0.10*
[0.09, 0.10]
   Open Enrollment Period 3 2.15*
[2.13, 2.17]		 0.11*
[0.11, 0.11]
Advertisement Sponsor
(REF: State marketplace)		  
   Insurance Companies 0.40*
[0.40, 0.40]		 14.91*
[14.62, 15.21]
   Federally-facilitated Marketplace 1.63*
[1.61, 1.65]		 10.35*
[10.12, 10.57]
   Enrollment Advocates 0.68*
[0.63, 0.72]		 23.71*
[22.69, 24.78]
Media Market Level % Uninsured 0.44*
[0.41, 0.47]		 2.88*
[2.63, 3.14]
Media Market Level % Obama Vote, 2012 2.55*
[2.45, 2.65]		 0.83
[0.79, 0.88]
Federally Facilitated Exchange in State, 2014 1.38*
[1.37, 1.40]		 1.02*
[1.00, 1.03]
English Language Advertisement 0.51*
[0.50, 0.52]		 1.23*
[1.20, 1.25]

Notes: Mentions ACA or Obamacare includes: Obamacare or Affordable Care Act or ACA or Health care law or the president's (or Obama's) health care law or Health reform or health care reform. Insurance companies category includes private brokers. Data on type of exchange identified from Kaiser Family Foundation.

*

refers to difference from 1.00 at 0.05 significance level