Table 3.
Information Included in Television Health Insurance Advertisement Airings, 2013-2016 (N=1,074,653)
| Total | Open Enrollment Period 1 (%) |
Open Enrollment Period 2 (%) |
Open Enrollment Period 3 (%) |
Insurance Companies (%) |
State Market- places (%) |
Federally- facilitated Market- place (%) |
Enrollment Advocates (%) |
English Language (%) |
Spanish Language (%) |
|
|---|---|---|---|---|---|---|---|---|---|---|
| Choice of plans available | 61.2 | 70.6 | 62.2* | 41.4* | 64.2 | 38.1* | 84.2* | 81.6* | 61.9 | 55.7* |
| Low cost plans available | 55.4 | 64.6 | 48.8* | 46.3* | 43.9 | 47.9* | 97.3* | 71.5* | 55.4 | 56.2* |
| Financial assistance available | 49.1 | 41.4 | 56.6* | 54.3* | 50.5 | 55.7* | 35.0* | 65.0* | 47.8 | 60.8* |
| Assistance with enrollment available | 40.8 | 39.9 | 46.2* | 35.0* | 54.5 | 37.7* | 7.1* | 35.0* | 39.8 | 49.5* |
| Free/low cost preventive services available | 28.3 | 32.3 | 25.0* | 24.6* | 36.8 | 6.9* | 36.0* | 6.0* | 30.2 | 11.4* |
| Simplicity of enrollment | 22.2 | 18.1 | 29.1* | 20.7* | 25.3 | 14.1* | 26.3* | 1.5* | 23.1 | 14.4* |
| Access to high quality medical care | 17.8 | 19.2 | 16.0* | 17.4* | 29.8 | 7.5* | 0.0* | 0.0* | 19.6 | 2.2* |
| Avoiding penalties | 10.7 | 1.5 | 20.1* | 16.3* | 17.7 | 3.4* | 1.8* | 7.6* | 10.6 | 11.8* |
| Health law mentioned: | ||||||||||
| Any mention of health law | 48.7 | 69.8 | 31.1* | 30.9* | 38.8 | 32.8* | 99.5* | 40.2* | 49.6 | 40.4* |
| Mentions ACA or Obamacare | 27.4 | 47.4 | 11.0* | 10.2* | 31.9 | 4.9* | 46.3* | 32.6 | 28.6 | 17.6* |
| Mentions state or federally-facilitated Marketplace | 26.9 | 40.1 | 18.8* | 11.7* | 8.7 | 28.3* | 77.2* | 7.5* | 27.3 | 23.2* |
| Mentions healthcare.gov website | 19.2 | 33.0 | 5.8* | 9.9* | 0.6 | 0.0* | 99.4* | 1.5* | 19.6 | 15.0* |
| healthcare.gov website | ||||||||||
| Airings (%) | 100.0 | 45.7 | 31.4 | 23.0 | 53.0 | 26.7 | 18.9 | 1.3 | 89.8 | 10.2 |
Note: Any mention of health law includes: mentions ACA or Obamacare, mentions state or federally-facilitated Marketplace, mentions healthcare.gov website. Mentions ACA or Obamacare includes: Obamacare or Affordable Care Act or ACA or Health care law or the president's (or Obama's) health care law or Health reform or health care reform. Insurance companies category includes private brokers.
*
Refers to difference from Open Enrollment 1 (versus 2 and 3), differences from Insurance companies (versus other advertisement sponsors), and differences from English language (versus Spanish language) at 0.05 significance level