Table 1.

Current literature on Social Media Influencers (SMIs).

Research stream	Main insight	Authors
The relationship between SMIs and other social media users	Focus on the influence of SMIs on the general public (i.e. on the social media network)	• Hayes and Carr (2015)
		• Johnson and Kaye (2015);
		• Djafarova and Rushworth (2017);
		• Ge and Gretzel (2018).
The relationship between SMIs and the organization	Focus on the impact of SMIs on the organization	• Jin and Liu (2010);
		• Freberg et al. (2011);
		• Pang et al. (2016);
		• Ong and Ito (2019).
Personal characteristics of SMIs	Focus on the distinctive features of SMIs	• Wiedmann et al. (2010);
		• Frieberg et al. (2011);
		• Khamis et al. (2017).