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Public relation activity for the each category of SMI.
| Type of influencer | Public relation action | Action description |
|---|---|---|
| Spreaders | Active action | Engage them to convey messages |
| Authorities | Monitoring action | Insert an alert for authorities posts and intervene when they post messages with a negative spin or leverage on them to boost the virality of social media messages |
| Writers | Inactive action | Do not consider overly busy writers with few followers (“spammers”) |
