Table 6.
Before and after mean, standard deviation, variance, and significance from the online survey for all 7 digital/social media advertisements.
| Advertisement | Before | After | Variance | Sig. | |||
|---|---|---|---|---|---|---|---|
| N = 153 * | Mean | SD | Mean | SD | Mean | SD | |
| Unicef Tap Project | 1.67 | 0.742 | 1.58 | 0.723 | 0.98 | 0.723 | 0.096 |
| United Nations | 2.27 | 0.78 | 1.94 | 0.771 | 0.333 | −0.009 | 0.000 |
| Agilis | 2.89 | 0.373 | 2.90 | 0.358 | −0.013 | −0.015 | 0.707 |
| DKMS | 1.97 | 0.823 | 2.03 | 0.778 | −0.059 | −0.045 | 0.358 |
| ManUp | 2.75 | 0.532 | 1.76 | 0.698 | 0.987 | 0.166 | 0.000 |
| IFAW | 2.01 | 0.752 | 2.01 | 0.761 | 0.000 | 0.009 | 1.000 |
| Clinton | 2.82 | 0.436 | 2.62 | 0.618 | 0.196 | 0.563 | 0.000 |
* n = 153 not 152 as online survey data exported into Excel for all completed surveys used for analysis was 153, but an additional participant was excluded in SPSS due to rapid survey completion and repeat response indicating participant had not viewed digital advertisements and had responded to each question by pressing the same key.