Table 1.
Awareness of alcohol marketing in the past month for young people in the UK
| Marketing channel | Everyday (28)* |
Five to six times per week (22)* |
Three to four times per week (14)* |
Once to twice per week (6)* |
Less than once a week (2)* |
Not in the last month (0)* |
Not sure | Seen least week | Median score (IQR)† |
| % | % | % | % | % | % | % | % | ||
| Adverts for alcohol | |||||||||
| in newspapers or magazines | 1.9 | 1.8 | 4.9 | 10.2 | 12.2 | 42.3 | 26.8 | 18.8 | 0 (6) |
| on television | 5.0 | 5.4 | 12.0 | 20.5 | 15.4 | 22.4 | 19.3 | 42.9 | 6 (14) |
| on billboards | 3.0 | 3.1 | 7.4 | 14.3 | 17.2 | 30.2 | 24.8 | 27.9 | 2 (6) |
| on radio | 1.1 | 1.0 | 2.3 | 5.1 | 7.1 | 54.7 | 28.8 | 9.4 | 0 (0) |
| on YouTube, Tumblr, Facebook, Snapchat, Instagram or other social media | 2.9 | 2.3 | 8.1 | 14.0 | 15.6 | 32.1 | 25.0 | 27.3 | 2 (6) |
| Famous people in films, music videos, on TV or pictured in magazines with alcohol | 4.9 | 5.3 | 10.8 | 17.6 | 14.4 | 23.2 | 23.6 | 38.7 | 6 (14) |
| Sport sponsorship | 2.4 | 3.4 | 7.9 | 17.0 | 17.4 | 27.8 | 24.1 | 30.7 | 2 (6) |
| Special offers | 5.3 | 5.3 | 12.3 | 18.8 | 14.1 | 21.3 | 22.8 | 41.7 | 6 (14) |
| Competitions | 1.4 | 1.2 | 2.8 | 8.2 | 11.9 | 45.6 | 29.0 | 13.6 | 0 (2) |
*Score for estimating the approximate number of days alcohol marketing was noticed in a 1-month period.
†Median number of alcohol marketing instances noticed in a 1-month period.
Base, all respondents (n=3399): weighted.