Table 6.
Logistic regression of association between alcohol marketing and never drinkers’ susceptibility to drink
| Susceptibility to drink among never drinkers | |||||
| n | AOR* | 95% CI lower |
95% CI upper |
P value | |
| Age | 1580 | 1.05 | 0.98 | 1.13 | n.s. |
| Gender | |||||
| Female | 791 | Ref | |||
| Male | 789 | 1.09 | 0.88 | 1.37 | n.s. |
| Ethnicity | |||||
| Other | 377 | Ref | |||
| White British | 1203 | 1.51 | 1.12 | 2.03 | <0.01 |
| IMD quintile | n.s. | ||||
| 1 (most deprived) | 399 | Ref | |||
| 2 vs 1 | 278 | 1.13 | 0.80 | 1.60 | n.s. |
| 3 vs 1,2 | 355 | 1.02 | 0.76 | 1.36 | n.s. |
| 4 vs 1,2,3 | 233 | 0.88 | 0.64 | 1.22 | n.s. |
| 5 (most affluent) vs 1,2,3,4 | 315 | 0.84 | 0.63 | 1.11 | n.s. |
| Country | n.s. | ||||
| England | 1193 | Ref | |||
| Scotland | 191 | 1.14 | 0.80 | 1.61 | n.s. |
| Wales | 115 | 1.09 | 0.70 | 1.69 | n.s. |
| Northern Ireland | 81 | 0.96 | 0.58 | 1.59 | n.s. |
| Educational status | |||||
| Not in education | 25 | Ref | |||
| In education | 1555 | 0.67 | 0.20 | 2.25 | n.s. |
| Working status | |||||
| Not working | 1550 | Ref | |||
| Working (full-time or part-time) | 30 | 2.59 | 0.83 | 8.11 | n.s. |
| Living status | n.s. | ||||
| Living with parents/adult family | 1545 | Ref | |||
| Living independently | 28 | 0.51 | 0.20 | 1.28 | n.s. |
| Not stated | 7 | 1.57 | 0.27 | 9.11 | n.s. |
| Frequency of mother drinking | <0.001 | ||||
| Never | 321 | Ref | |||
| Less than monthly versus never | 382 | 2.38 | 1.58 | 3.59 | <0.001 |
| Monthly or fortnightly versus less often | 242 | 1.66 | 1.15 | 2.39 | <0.01 |
| At least weekly versus less often | 560 | 1.47 | 1.11 | 1.94 | <0.01 |
| Not stated versus all other categories | 75 | 1.25 | 0.70 | 2.25 | n.s. |
| Frequency of father drinking | <0.05 | ||||
| Never | 273 | Ref | |||
| Less than monthly versus never | 217 | 1.88 | 1.17 | 3.01 | <0.01 |
| Monthly or fortnightly versus less often | 232 | 1.11 | 0.75 | 1.64 | n.s. |
| At least weekly versus less often | 686 | 1.39 | 1.05 | 1.84 | <0.05 |
| Not stated versus all other categories | 172 | 1.06 | 0.71 | 1.58 | n.s. |
| Frequency of close friends drinking | <0.001 | ||||
| Never | 922 | Ref | |||
| Less than monthly versus never | 162 | 3.46 | 2.26 | 5.27 | <0.001 |
| Monthly or fortnightly versus less often | 80 | 3.32 | 1.66 | 6.65 | <0.001 |
| At least weekly versus less often | 83 | 0.70 | 0.39 | 1.26 | n.s. |
| Not stated versus all other categories | 333 | 0.61 | 0.43 | 0.86 | <0.01 |
| Parents’ views | |||||
| Neutral or unacceptable | 1364 | Ref | |||
| Drinking acceptable | 216 | 1.00 | 0.70 | 1.44 | n.s. |
| Peer views | |||||
| Neutral or unacceptable | 894 | Ref | |||
| Drinking acceptable | 686 | 2.29 | 1.77 | 2.96 | <0.001 |
| Alcohol marketing awareness | n.s. | ||||
| Low awareness | 279 | Ref | |||
| Medium versus low | 148 | 1.44 | 0.92 | 2.28 | n.s. |
| High versus medium and low | 117 | 1.16 | 0.71 | 1.90 | n.s. |
| Not stated versus all other categories | 1036 | 1.21 | 0.94 | 1.56 | n.s. |
| Own alcohol branded merchandise | |||||
| No or not sure | 1476 | Ref | |||
| Yes | 104 | 1.98 | 1.20 | 3.24 | <0.01 |
Based on never drinkers (n=1580) data are unweighted.
Test of model coefficients in final block: χ² (32)=337.46, p<0.001.
Hosmer-Lemeshow test for final block χ² (8)=5.86, p=0.663
Nagelkerke’s R² for final block=0.26.
Cases correctly classified in final block: 69%
*Adjusted for all other variables in the model,
AOR, adjusted OR; Ref, reference category.
Dedpendent variable, susceptibility: 1=susceptible (n=830)=0; not susceptible (n=750).