Table 2.

Comparison of visits to patient landing page and all website visits.

Variables		Patient landing page, n (%)	Website, n (%)
Visitors
	Sessions (visits)	744	15,761
	New visitors	478 (64.3)	10,261 (65.1)
	Returning visitors	266 (35.7)	5500 (34.9)
Age (years)
	18-24	26 (5.4)	621 (6.4)
	25-34	49 (10.2)	1504 (15.5)
	35-44	79 (16.4)	1811 (18.7)
	45-54	134 (27.8)	2527 (26.1)
	55-64	109 (22.6)	2088 (21.5)
	65+	85 (17.6)	1145 (11.8)
Gender
	Female	342 (70.2)	6483 (66.1)
	Male	145 (29.8)	3331 (33.9)
Visitor location
	United States	254 (34.1)	6491 (41.2)
	United Kingdom	400 (53.8)	5768 (36.6)
	Canada	29 (3.9)	813 (5.2)
	Australia	12 (1.6)	382 (2.4)
	India	6 (0.8)	280 (1.8)
	Other	43 (5.8)	2027 (12.8)
Device
	Desktop	295 (39.6)	6795 (43.1)
	Mobile	261 (35.1)	6311 (40.0)
	Tablet	188 (25.3)	2655 (16.9)
Mobile operating system
	iPhone Operating System	141 (51.3)	3593 (57.3)
	Android	126 (45.8)	2531 (40.4)
	Other	8 (2.9)	147 (2.3)
Mobile device manufacturer
	Apple	241 (53.6)	5161 (57.5)
	Samsung	116 (25.8)	1915 (21.4)
	LG	11 (2.5)	221 (2.5)
	Motorola	9 (2.0)	197 (2.2)
	Amazon	11 (2.5)	144 (1.6)
	Other	61 (13.6)	1328 (14.8)
Mobile input selector
	Touchscreen	441 (98.2)	8640 (96.4)
Desktop age stratification (years)
	18-24	15 (8.5)	399 (11.1)
	25-34	25 (14.2)	758 (21.0)
	35-44	17 (9.7)	514 (14.3)
	45-54	40 (22.7)	705 (19.6)
	55-64	44 (25.0)	684 (19.0)
	65+	35 (19.9)	540 (15.0)
Mobile age stratification (years)
	18-24	7 (3.7)	185 (4.2)
	25-34	22 (11.5)	662 (15.0)
	35-44	50 (26.0)	1110 (25.1)
	45-54	67 (34.9)	1431 (32.4)
	55-64	31 (16.1)	794 (18.0)
	65+	15 (7.8)	235 (5.3)
Tablet age stratification (years)
	18-24	4 (3.5)	37 (2.2)
	25-34	2 (1.8)	84 (5.0)
	35-44	12 (10.5)	187 (11.1)
	45-54	27 (23.7)	391 (23.3)
	55-64	34 (29.8)	610 (36.3)
	65+	35 (30.7)	370 (22.1)