Table 2.
Capability, Opportunity, Motivation and Behavior Framework | Description of behavioral determinant | Behavior change techniquea | Application within the program | ||||
Standard app | Gamified app | Social support (Facebook) group | |||||
Opportunity | |||||||
|
Physical | ||||||
|
|
Cues to action; Intervention function: Environmental restructuring |
Providing reminders to consume vegetables to increase the likelihood of practicing the behavior; Creating healthy triggers within the environment to support increased vegetable consumption | Prompts/cues | —b | — | Providing tips on the Facebook page on how to maximize exposure to vegetables as a means of increasing consumption such as “Take your forgotten veg out of that bottom fridge draw and place on the top shelf so you’re reminded to cook with them” |
|
|
Cues to action; Intervention function: Enablement |
Providing weekly challenges to increase vegetable intake | Graded tasks | — | Challenge based on personal opportunities, for example, add veg to breakfast | — |
|
Social | ||||||
|
|
Social support; Intervention function: Enablement |
Instigating positive peer rivalry to encourage vegetable intake | Social support (practical) | — | — | Competitions such as best cooked vegetable dish, quirkiest vegetable of the week between peers on the Facebook page |
Motivation | |||||||
|
Reflective | ||||||
|
|
Cognitive strategies; Intervention function: Persuasion |
Restructuring beliefs and perceived barriers by debunking myths about vegetables, for example, bad taste | Framing/reframing | — | — | Myth busting articles encouraging participants to reevaluate beliefs, for example, Top 5 ways to enjoy the taste of vegetables |
|
Automatic | ||||||
|
|
Goal setting and self-monitoring; Intervention function: Enablement |
Setting SMARTc goals for increasing vegetable intake | Goal setting (behavior); Review behavior goal(s) | App prompts user to set goal for vegetables serves/day, personalized based on current intake so it is achievable. Can assess progress against goal and recommended intake in review page | App prompts user to set goal for vegetables serves/day, personalized based on current intake so it is achievable. Can assess progress against goal and recommended intake in review page | — |
aBased on Susan Michie’s Behavior Change Taxonomy behavior change techniques [40].
cSMART: Specific, Measurable, Achievable, Relevant, Time-bound.
bNot applicable.