Table 3.
Drivers* of sustainable food choices according to cluster and in the total sample of adult (21–70 years old) city-dwellers (n 600) from Mazovia, central Poland, 2014
| Non-Adopters (n 100) | Emergents (n 196) | Adopters (n 304) | Total sample (n 600) | |
|---|---|---|---|---|
| Need to improve health, including decreasing body mass | A | A | A | A |
| Lower prices | B | A | A | A |
| Knowledge on the need to make diet more plant-based | C | A | B | A |
| Getting information on food products produced in an ethical/sustainable way | C | B | C | B |
| Social campaigns encouraging to undertake actions aimed at protecting the environment | C | C | D | C |
*
There is no statistically significant difference among statements marked with the same letter (Friedman test): A is the most important statement; D is the least important statement.